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10 Day Trial - Advanced Digital Marketing: LIVE Course
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Live Class - 1
Welcome Video
a. Intro to Course Process and Structure
b. Define your Digital Marketing Career Path with imtrained project sheet
c. Imaginary Characters Introduction who will narrate the whole DM Story
d. Initial tools to Install - Paid Tools (Optional) for better Learning
e. Learning Levels - Beginner, Executive, Specialist and Manager
f. Corporate Documentation Methodologies
Learning Ladder - Generative AI
a. Introduction to Generative AI
b. Getting Brand Name Suggestions with Generative AI
c. Domain Name Suggestions with Generative AI
d. Website Content Creation with Generative AI
a. Learning Ladder - Creating websites without Coding
Live Class - 2
b. Understanding Website Fundamentals & Terminology
c. [Optional] - Fundamentals of Domain, Hosting & DNS
d. Exploring the best & economical Domain & Hosting Options
d.1 Buying Domain & Hosting & taking website live on Internet (WP Hosting Bundle + BigRock Domain)
d.2 Buying Domain & Hosting & taking website live on Internet (imt UK Hosting + Namecheap Domain)
e. Walk-through Hosting Control Panel and Installing WordPress
Live Class - 3
f. Working on Live Website - WordPress basic features
f.1. WordPress Pages & Posts
f.2. WordPress Permalinks
f.3. Adding Media (Images, Videos)
f.4. WordPress Themes
f.5. WordPress Menus
f.6. Setting Home Page and Blog Page
f.7. Navigating Theme Settings
f.8. Blog posts beautification
g. WordPress Plugins & Install Yoast SEO
h. Website Integration with Google Anlaytics
Assignment - Submit your website
Live Class - 4
a. Understand Marketing Funnel via Existing Brand Story
b. Digital Marketing Channels - Placement in Marketing Funnel
c. Types of Online Advertising Campaigns
Live Class - 5
d. [Important] Three Pillars of Online Ads & Earning Online
e. Buyer Persona
f. Competition Analysis
Assignment - Submit your website
a. Overview of Advanced Digital tools
b. Intro to Canva Graphic Design Tool
c. Google Search Console
d. Intro to Google Analytics
e. Intro to Google Tag Manager
f. Ad Manager - Google | FB | Linkedin | Quora | Twitter | Bing | Amazon
g. Google Adsense & other earning platforms
h. Intro to A/B Testing & Optimization platforms
i. Intro to Marketing CRMs
a. How Search Engine Works
b. What is SEO
c. Types of SEO
d. On-Page SEO - Basic fundamentals
e. Off-Page Basic fundamentals
f. World of Keywords
Learning Ladder - ASO
a. Fundamentals of ASO
Learning Ladder - Blogging and Earning Online
a. What is Blogging and how does it work?
b. How to start Blogging - Selecting a Niche
c. Explore multiple revenue Sources from Blogging
a. Learning Ladder - Google Search Ads
b. Introduction to Power of Search Ads - Create a free account
c. Starting Pillars of Search Ads - Tracking | Keywords | Landing Page
d. Elements of Search Ads - Campaigns | Adgroups | Ad Copies | LP | CTA
Learning Ladder - Display & YouTube Ads
a. Increase Brand Awareness with Display Ads
b. Starting Pillars of Display - Tracking | Targeting | Landing Page
c. Elements of Display Ads - Campaigns | Adgroups | Ad Copies | LP | CTA
d. Increase your reach and brand value with Youtube Ads
e. Starting Pillars of YouTube Ads - Tracking | Targeting | Landing Page
f. Elements of YouTube Ads - Campaigns | Adgroups | Ad Copies | LP | CTA
Learning Ladder - Google Shopping & App Ads
a. Introduction to Shopping & App Ads inside Google Ads Account
b. Key Elements of App Ads
c. Key Elements of Shopping Ads
Learning Ladder - Email Marketing
a. Fundamentals of Email marketing
b. Setting your own Official custom email domain address
c. Advanced Email marketing tools
Learning Ladder - Social Media Marketing
a. Pillars of Social Media
b. How to use Facebook as branding & communication platform
c. Facebook Profile vs Pages vs Groups
d. Introduction to Instagram accounts
e. How to scale Instagram Accounts
f. Intro to Linkedin - Profile vs Pages vs Groups
g. How to achieve Linkedin Growth
h. Introduction to Twitter
i. ORM -Online Reputation Management
Learning Ladder - Advanced Social Media Tools
a. Advanced Social Media Features (achieved with Advanced Tools)
Learning Ladder - Social Media Advertising
a. Intro to Social Media Advertising
b. Elements of Social Ads - Campaigns | Adsets | Ad Copies | LP / Native Form | CTA
Learning Ladder - Affiliate Marketing
a. How Affiliate Marketing works & How you get paid?
b. Types of Affiliate Websites - Affiliate Networks vs In House Affiliate Programs
c. How to select a Niche for Affiliate Marketing?
Learning Ladder - Google Analytics
a. Walkthrough of Google Analytics
Learning Ladder & Intro - Google Tag Manager
a. Walkthrough of Google Tag Manager
Welcome to imtrained
Live Class - 1
Welcome Video
Preview
1. [Day-1] Induction to imt course structure, characters & projects
a. Intro to Course Process and Structure
Preview
b. Define your Digital Marketing Career Path with imtrained project sheet
c. Imaginary Characters Introduction who will narrate the whole DM Story
d. Initial tools to Install - Paid Tools (Optional) for better Learning
e. Learning Levels - Beginner, Executive, Specialist and Manager
f. Corporate Documentation Methodologies
2. [Day-1] Power Usage of Generative AI (ChatGPT) in Digital Marketing
Learning Ladder - Generative AI
a. Introduction to Generative AI
b. Getting Brand Name Suggestions with Generative AI
c. Domain Name Suggestions with Generative AI
d. Website Content Creation with Generative AI
3. [Day-2, 3 & 4] Creating websites without coding
a. Learning Ladder - Creating websites without Coding
Live Class - 2
b. Understanding Website Fundamentals & Terminology
c. [Optional] - Fundamentals of Domain, Hosting & DNS
d. Exploring the best & economical Domain & Hosting Options
Preview
d.1 Buying Domain & Hosting & taking website live on Internet (WP Hosting Bundle + BigRock Domain)
d.2 Buying Domain & Hosting & taking website live on Internet (imt UK Hosting + Namecheap Domain)
e. Walk-through Hosting Control Panel and Installing WordPress
Live Class - 3
f. Working on Live Website - WordPress basic features
f.1. WordPress Pages & Posts
f.2. WordPress Permalinks
f.3. Adding Media (Images, Videos)
f.4. WordPress Themes
f.5. WordPress Menus
f.6. Setting Home Page and Blog Page
f.7. Navigating Theme Settings
f.8. Blog posts beautification
g. WordPress Plugins & Install Yoast SEO
h. Website Integration with Google Anlaytics
Assignment - Submit your website
4. [Day-5] Understanding Digital Marketing Ecosystem, Research and Planning
Live Class - 4
a. Understand Marketing Funnel via Existing Brand Story
b. Digital Marketing Channels - Placement in Marketing Funnel
c. Types of Online Advertising Campaigns
Live Class - 5
d. [Important] Three Pillars of Online Ads & Earning Online
e. Buyer Persona
f. Competition Analysis
Assignment - Submit your website
5. [Day-5] Intro to important Digital tools & Graphics Design tool
a. Overview of Advanced Digital tools
b. Intro to Canva Graphic Design Tool
c. Google Search Console
d. Intro to Google Analytics
e. Intro to Google Tag Manager
f. Ad Manager - Google | FB | Linkedin | Quora | Twitter | Bing | Amazon
g. Google Adsense & other earning platforms
h. Intro to A/B Testing & Optimization platforms
i. Intro to Marketing CRMs
6. [Day-6] SEO (Organic Search)
a. How Search Engine Works
b. What is SEO
c. Types of SEO
d. On-Page SEO - Basic fundamentals
e. Off-Page Basic fundamentals
f. World of Keywords
7. [Day-7] ASO (App Store Optimization)
Learning Ladder - ASO
a. Fundamentals of ASO
8. [Day-7] Blogging and Earning Online
Learning Ladder - Blogging and Earning Online
a. What is Blogging and how does it work?
b. How to start Blogging - Selecting a Niche
c. Explore multiple revenue Sources from Blogging
9. [Day-8] Google Search Ads
a. Learning Ladder - Google Search Ads
b. Introduction to Power of Search Ads - Create a free account
c. Starting Pillars of Search Ads - Tracking | Keywords | Landing Page
d. Elements of Search Ads - Campaigns | Adgroups | Ad Copies | LP | CTA
10. [Day-9] Display & YouTube Ads
Learning Ladder - Display & YouTube Ads
a. Increase Brand Awareness with Display Ads
b. Starting Pillars of Display - Tracking | Targeting | Landing Page
c. Elements of Display Ads - Campaigns | Adgroups | Ad Copies | LP | CTA
d. Increase your reach and brand value with Youtube Ads
e. Starting Pillars of YouTube Ads - Tracking | Targeting | Landing Page
f. Elements of YouTube Ads - Campaigns | Adgroups | Ad Copies | LP | CTA
11. [Day-10] Google Shopping & App Ads
Learning Ladder - Google Shopping & App Ads
a. Introduction to Shopping & App Ads inside Google Ads Account
b. Key Elements of App Ads
c. Key Elements of Shopping Ads
12. [Day-10] Email Marketing
Learning Ladder - Email Marketing
a. Fundamentals of Email marketing
b. Setting your own Official custom email domain address
c. Advanced Email marketing tools
13. [Day-11 & 12] Social Media Marketing
Learning Ladder - Social Media Marketing
a. Pillars of Social Media
b. How to use Facebook as branding & communication platform
c. Facebook Profile vs Pages vs Groups
d. Introduction to Instagram accounts
e. How to scale Instagram Accounts
f. Intro to Linkedin - Profile vs Pages vs Groups
g. How to achieve Linkedin Growth
h. Introduction to Twitter
i. ORM -Online Reputation Management
14. [Day-13] Advanced Social Media Tools
Learning Ladder - Advanced Social Media Tools
a. Advanced Social Media Features (achieved with Advanced Tools)
15. [Day-13] Social Media Advertising
Learning Ladder - Social Media Advertising
a. Intro to Social Media Advertising
b. Elements of Social Ads - Campaigns | Adsets | Ad Copies | LP / Native Form | CTA
16. [Day-14] Affiliate Marketing
Learning Ladder - Affiliate Marketing
a. How Affiliate Marketing works & How you get paid?
b. Types of Affiliate Websites - Affiliate Networks vs In House Affiliate Programs
c. How to select a Niche for Affiliate Marketing?
17. [Day-14] Google Analytics
Learning Ladder - Google Analytics
a. Walkthrough of Google Analytics
18. [Day-14] Google Tag Manager
Learning Ladder & Intro - Google Tag Manager
a. Walkthrough of Google Tag Manager
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